![]() ![]() In this years’ installment of the “La Vida Más Fina” platform we are adding new layers to what it means to put things in perspective and to seize the moment - something we can all have more of. We’re thrilled to welcome Corona Non-Alcoholic to our beloved family of brands and offer a new way to live ‘La Vida Ms Fina’ that doesn’t sacrifice taste, Alex Schultz, VP of brand marketing for Corona, said in a press release. ‘La Vida Más Fina’ (the Fine Life) is an integrated marketing campaign that presents an evolved, more optimistic tone for the Corona beer brand.esigned and executed by the creative agency MullenLowe LA, the campaign will include 15- and 30-second television commercials, to be aired during the NBA playoffs and finals, as well as digital. customers in 1989, and you probably know the rest. In the late ‘80s, people started asking for a more calorie-conscious beer that didn’t skimp on taste and we listened. and quickly became synonymous with the American beach and barbecue lifestyle. ![]() We can’t wait for fans of the brand to experience the new work, starting with our :30 spot entitled Phone that will debut during this year’s Oscar’s broadcast.”Ĭarlos Alija and Laura Sampedro, executive creative directors, MullenLowe Los Angeles, comment: “Teaming up with creative minds like Snoop, Andy, and director Neil Brennan has been a master class in comedic timing, self-editing, and how to wear a robe in style. In 1979, Corona Extra was introduced in the U.S. The refreshing flavor and carefree attitude of Corona Extra holds a respected place in U.S. Siempre suaves, siempre con un sabor refrescante. Nuestras Cervezas Todo lo que ests buscando. Together they remind us that despite all the distractions and chaos in today’s world, most of us know the finest life is all about the simplest things. Corona embodies 'La Vida Mas Fina' or 'The Fine Life' as a modern expression of the brands lifestyle. 17, 2020 /PRNewswire/ - The Corona family of brands has teamed up with entertainment icon Snoop Dogg to debut 'La Vida Más Fina,' its first campaign designed to unite the Corona brand family. La Vida Mas Fina Nuestra Historia Comprar ES Comprar Corona Ahora Desplzate ms despacio. Its clean without being austere, puts an emphasis on. Enter Andy Samberg, paired with our Corona ambassador Snoop Dogg, an icon who epitomizes chill. Classic Mens The debut collection lives up to that advance press Corona Extra La Vida Mas Fina shirt. Now, we’re introducing the next chapter with a new character who represents the part of us that struggles to relax and enjoy. Says Ryan Anderson, director of marketing, Corona Beers Family, Constellation Brands: “Two years ago, we launched the La Vida Más Fina campaign to help people feel, laugh, and inspire them to find the good in life. So, he’s bringing friend and high-energy comedian Andy Samberg to the beach in the name of helping Andy slow down, kick back and resist the urge to spontaneously rap. In this year’s first iteration of Corona’s 'La Vida Más Fina' campaign from MullenLowe LA, simply titled 'Phone', Snoop isn’t just preaching his fine life wisdom, he’s teaching it. Don’t we all wish we could live life as relaxed and carefree as a Corona sipping, silk robe wearing Snoop Dogg would? ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |